If you want to add an external link, you should specify it with the <strong>http://</strong> prefix, e.g. <strong>http://www.example.com/</strong>.<br /><br />If you want to add a link to a page within your store (e.g. the checkout page), you can specify it as <strong>cart.php?target=checkout</strong> (relative path) or as <strong>{{URL}}cart.php?target=checkout</strong> (absolute path).<br /><br />Also the '{home}' shortcut value will lead to Home page